If you do live streams or produce videos often, or if you just upload videos, should you set up a website? If you just want to do live streams and create videos just for fun, then probably not. However, if you want to make some money from uploading videos and live streams, and if you have hundreds of thousands of viewers, then this may be a good idea. Of course, there are advantages and disadvantages to starting a website.
Convenience: The main advantage to setting up your own website is that it’s convenient for you and your viewers. You can embed your live streams and uploaded videos from several websites into one place. You can also post links to your social media profiles and your online stores on your site as well. What most Youtubers and Twitch streamers do is just post their links in the description boxes. I find that to be hard on the eyes and very unorganized.
SEO: If you want people to see your live stream, one way to do that is to increase your SEO. SEO stands for search engine optimization. It is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.
Ad space: Getting ads on your Youtube videos is almost impossible these days, and I’m not sure if Twitch is any different. Either way, if you create a website, you can make a bit of money from ad banners, sponsorships and affiliate marketing.
People want more: If you are a very popular Youtuber or a Twitch streamer, your fans may want to know more about you or your content. With a website, you can write an about page. You can also add bonus content to your site as well.
It’s Good for Business: If you’re looking for sponsors, companies may take you more seriously if you have your own website. It will also be a convenient place for potential sponsors to see your content and to contact you.
It takes time: It takes a long time to create a website. Just when you think your website is done, you’ll always find issues with it. That’s why it can take a web designer anywhere between 4 – 8 weeks to complete a website. If you’re unfamiliar with web design, it will take even longer.
It’s a learning curve: If you are unfamiliar with web design, then it can be a bit of a learning curve. There are many web builders out there where you can just drag and drop certain features, which makes web design very easy, but you still have to learn how to use these web builders as well.
Cost: Setting up a website and a domain will cost you a bit of money. There are a lot of free web hosting companies out there. However, they have their own set of drawbacks.